Glowing inside & out with Elle Ferguson

Goals, growing & glowing.

We're all in search of that flawless golden glow. Sometimes awarded by hours in the sun, or sometimes it's simply gifted to us by the company of someone that's truely radiant.

We got the chance to chat to that special someone: Meet Elle Ferguson –influencer, entrepreneur, and founder & creative director of her own tanning brand, Elle Effect. Here's a quick insight on Elle's self-care routine, and beauty must-haves.   

Firstly, we were so excited to have you! You’re a fashion icon to many and a successful business woman, but what we love most is your kindness and personality —and that shines through your images and through your business. Do you think attitude has a lot to do with your brand, Elle Effect?

Thank you for saying that as it truly means the world to me. I feel like right from the beginning I have always wanted to make people feel good, be confident, have courage and be kind.

What’s the first thing you do when you wake up in the morning?

Is it bad if I say check my phone? I always check my emails first as you never know what could be happening in there… The good the bad and the ugly.

What are you listening to right now?

I am currently listening to the first edit of the next two episodes for my podcast Sliding Doors… I am SO excited about these guests.

What’s your process for putting together an outfit?

My mind never stops with outfits, I LOVE it. I normally start off with where am I going and how do I want to feel. Form there I build.

What are you working on right now?

OMG so much!!! Besides working out a way to travel safely again I have some VERY exciting things happening. I know everyone says that but I cannot wait to share what I have been working on this last year. There are some EPIC collabs happening.

When you go away what do you always have in your makeup bag?

Elle Effect The Tint (I always apply my Elle Effect Self Tanner before I go away so I don't need to pack that), Curling Wand (GHD Soft Wave Tong), Lip Gloss

Having a busy lifestyle, how do you practice self-care and what's your favourite way to use your Base Camp Beauty Gua Sha?

Self care for me involves a weekly tan using Elle Effect (I cannot live without that GLOW), Secondly I run for an hour each day and although this started off as something I dreaded I now realise how lucky I am to be able to do it. Lastly The Base Camp Beauty Gua Sha has been a daily self care pick me up. I like to use it before I apply my make up, it brightens my skin and honestly makes my make up last longer and just look FRESH. Some days my Base Camp self care routine is much longer than other but I always make sure I fit it in.

What are 3 beauty products you just can't live without?

1. Elle Effect The Tan 2. GHD Soft Curl Tong 3. This is so hard and its like choosing you fav child… Id have to say Olay Whips… It's a foundation and primer in one. I’ve used it for years.
Thank you so much for having me xxx
Follow Elle on Instagram at @elle_ferguson
Glowing inside & out with Elle Ferguson